01
Inbox
The chatting operation, complete.
Managed chatting for creators
Your inbox is the business.
Subscriptions are the entry ticket. Almost everything a page earns is closed in direct messages — and that is a full-time sales job running on a clock that never stops.
We run that job. Real people, structured shifts, in your voice, on your terms.
Why the inbox is the business
Three things make direct messages different from everything else on a subscription platform.
There is no cap on what can be sold inside a conversation. A feed post is published once. A conversation can carry an offer today, tomorrow, and the day after that, each one priced to the person reading it.
The close happens privately. Scarcity, timing, and attention all work harder one-to-one than they do in public.
And chat is not throttled the way a feed is. Reach into a fan who already subscribed is uncapped — the only limit is whether someone is there to use it.
That is the whole argument. The inbox is not customer service attached to a content business. It is the sales floor, and the content is what gets sold on it.
Most pages are not underperforming because the content is wrong. They are underperforming because nobody is working the room.
Where to start
Four ways to work with us. Most creators start narrow and widen once the inbox is producing.
01/03
04 — For agencies, not creators
Chatting Bench
A trained chatting team working inside your existing systems, under your brand, with a team lead, quality scoring, and shift reporting.
Talk to us about agency partnershipsHow we run it
Shifts, not an inbox queue
Most accounts treat chatting as replying — a fan writes, someone answers eventually. We run structured shifts with proactive outreach woven through every hour. A shift starts by reading the previous chatter’s handoff and ends by writing the next one.
Coverage that matches buying hours
Fans do not buy on a nine-to-five. Coverage is built around when your specific audience is actually awake and spending, not around a generic follow-the-sun template.
Segmentation underneath everything
New subscribers, active buyers, lapsed fans, and long-term high spenders are four different audiences who should never receive the same message. Everything we send sits on top of that split.
Continuity across people
Every detail a fan shares is logged. Whoever is on shift can pick up a conversation from three weeks ago cold, without asking the fan to repeat themselves and without contradicting what someone else said.
How we learn your voice
This is the part most operations skip, and it is the reason most outsourced chatting reads as outsourced. A fan can tell within about three messages when the person writing is not the person they subscribed to.
Profiling
A recorded call, roughly ninety minutes, that captures far more than a content list. Your actual vocabulary and the phrases you repeat. Your humour. Your hard limits and the things you will not do at any price. Your pricing floor. Your timezone, your schedule, the trip you are taking next month. It becomes one document, and it is the only brief the team works from.
Voice matching
Before anyone touches a live conversation, they read your existing messages and work against practice scenarios until their drafts sound like you rather than like a script. Somebody who does not clear that step does not get assigned to your page.
Supervised go-live
The first stretch of conversations on a new page is reviewed message by message by a senior operator — tone, pricing discipline, and whether the details being logged are consistent enough for someone else to inherit. Anything below standard gets corrected the same day, not at a monthly review.
The document is yours. If we stop working together, you keep it.
Everything human. No AI.
There is no AI writing messages on your page. Not drafting, not suggesting, not handling the conversations someone decided were low-value. Every message a fan receives was written by a person who read what that fan said.
We understand the argument for the alternative. Automated chat is cheaper, it scales without hiring, and on a spreadsheet it looks like the obvious decision.
Here is why we did not make it. The thing being sold is a relationship with a specific person. The moment a fan senses that the person is not there, the product stops being what they paid for — and they generally do not announce that they noticed. They just stop buying.
Fans who feel handled by software churn. Fans who feel known stay for years. We would rather run a smaller, more expensive operation that keeps them.
What we measure — and what we refuse to optimize for
You will get reporting. What matters more is which numbers we are managing toward, because a team optimizing the wrong metric can produce a very good-looking month and a permanently damaged page.
We manage toward
- Response time during active conversations
- Conversion from subscriber to first purchase
- Repeat purchase rate per paying fan
- Renewal and retention over months, not weeks
- Lifetime value per fan
- Chargeback and refund rate as a hard ceiling
We will not chase
- A chatting ratio inflated by pressure selling
- Any single month’s revenue at the cost of the next six
- Message volume as a proxy for effort
- Total sends, which measures activity, not results
The industry’s favourite number is the ratio of message revenue to subscription revenue. It can be moved quickly by selling harder to everyone, all the time. What follows is rising chargebacks, exhausted high spenders, climbing churn, and eventually a flagged account.
Any metric that can be won by damaging the page is not a metric. It is a temptation.
Who is in your inbox
A fair question, and one most agencies answer vaguely.
Everyone on your page is screened before they are hired and trained before they are assigned. Screening covers written English, typing speed under real conditions, sales instinct, and whether someone treats this as a sales role or as casual texting. The final stage is a paid trial shift on a live inbox, watched in real time — because no interview predicts shift behaviour.
Training covers platform mechanics, pricing logic, fan segmentation, handling refusals without damaging the relationship, and the platform rules that get accounts suspended. Then the voice work described above.
Access is scoped per person and revocable. Work is logged and reviewable. Everyone signs confidentiality and non-circumvention terms before they see anything.
Turnover is the real risk in outsourced chatting, and no operator is immune to it. Ours is managed by paying properly and keeping people on the same pages long enough to be good at them.
How pricing works
We do not publish a rate, because a rate quoted before anyone has looked at your page is a guess.
What we will explain up front is the structure, since this is where most creators get quietly taken.
Net, never gross
The platform takes twenty percent before you see anything. Our percentage is calculated on what is left. Some agencies quote against gross, which sounds like a lower number and is not — it takes a larger share of what actually reaches you. If any agency cannot answer “gross or net” instantly and in writing, that is the answer.
Scope sets the rate
Your rate depends on what we are actually doing. A creator who already has an audience does not carry the cost of building one, and should not pay as though she does. A page starting from zero is a different amount of work and a different number. That is the entire logic.
What we do not charge for
No setup fee. No onboarding fee. No monthly retainer, no minimums, no platform fees. We invoice after revenue exists, and if we produce nothing we invoice nothing. Nobody should be paying an agency before that agency has earned anything.
When it ends, it ends
No trailing commission. If we stop working together, we stop being paid — including on fans acquired while we were working. Some contracts do not work this way. Read yours.
What you keep
No upfront fees. Just the math.
Enter your monthly earnings and the rate you’re quoted — see your take-home. Move either slider; nothing is sent anywhere.
Show
You keep
per month, after the management fee
- Management fee
- $500
- You keep
- 80%
A tool for modeling any management rate against your own numbers — not a quote, projection, or guarantee of earnings. The rate in your agreement is what governs.
What we will not do
- We will not run four platforms at full intensity. Chat time is the scarcest thing in this business, and splitting it evenly across platforms takes revenue from the one that pays best. One primary account gets the full operation; a second runs lighter, deliberately.
- We will not cross a limit you set because a fan offered more money. Your no-go list is a floor, not an opening position.
- We will not sell below your pricing floor to close a slow day.
- We will not put AI on your page.
- We will not take a commission after our agreement ends.
- We will not send fans to a channel you have not agreed to, and we will not build a relationship with your audience that belongs to us instead of you.
- We will not take on a page we do not think we can move. If the audit says the constraint is something other than chatting, we will tell you that instead of selling you chatting.
Start with the audit
Before any agreement, we look at your page and tell you what we find. What the inbox is currently producing, where conversations are being lost, what the segmentation looks like, and whether chatting is actually your constraint right now.
It is free, and there is no obligation attached to it. If the answer is that you do not need us, that is a legitimate outcome and you will hear it.
If it looks like a fit, we run a trial period before anything long-term is signed. You should see how we work before you commit to it, and we should see your page before we promise anything about it.
Already earning and want to see the numbers first? Read our results →